Our process is straightforward—we think and then we tell.
At JByron we believe that solid brand strategy is the most important foundation for any organization’s marketing efforts. But, it doesn’t stop there. A great brand message without a strong, clear voice won’t be heard above the noise. That’s why we partner with our clients from the development of their Lean Marketing Plan™ to the execution of their strategies, including: Identity, Design, Website, Inbound Marketing, and more, to help them grow their business and create a greater impact.
If your company just wants a logo, website, video, or ad campaign, there are a lot of design boutiques out there to choose from. Unfortunately, experience has shown that a logo or website without a strategic foundation is destined for obscurity. Great creative without great strategy often misses the mark and fails to produce results.
We start our client partnerships with our proprietary 360º Brand Survey™ and Lean Marketing Plan™ process to help them clarify their brand, refine their message, and grow their business. The plan combines research and strategic thinking into an easy-to-understand, insightful, plan that gets results.
Branding & Identity
A brand is much more than a logo. It’s not just a tagline, a color, or a typestyle. It’s greater than the words you use or the way you use them. Your brand is your image. Your story. It’s how consumers think about you. It’s the place you hold in their mind and why they choose you.
In a world of too many messages, consumers are forced to simplify your brand to one idea. We make sure your brand is clear, on-target, and breaks through the clutter. Our proprietary 360º Brand Survey™ and Lean Marketing Plan™ process helps organizations clarify their brand, refine their message, and grow their business.
The next step is incorporating your brand strategy into a powerful, memorable Logo and Visual Identity Package. Your identity kit includes all logo files, a Brand Standards Guide, business cards, letterhead, and stationery package.
Your website is often your first chance to make a first impression with your customers. Today’s consumers are savvy and often make value judgments within the first five seconds. That’s why we believe an effective website should quickly and clearly tell what you do, how it can help them, and how they can get it. It should tell your brand story through great design, on-target messaging, and powerful photography.
An effective website is much more than an online brochure or even an important awareness tool. Great websites should always move customers to action. They should create interest, generate leads, and ultimately drive business to your door.
We also specialize in Search Engine Optimization. It takes work and wisdom, but moving your website toward the top of page one in the search results is a fundamental requirement in today’s online world.
The most effective way to generate leads and build your platform today. We help you create valuable content, drive traffic, and most importantly produce qualified leads. The process helps you build your email list, nurture relationships, turn your prospects into customers, donors, and ultimately, long-term loyal fans of your organization.
We utilize our expertise to create a custom marketing funnel for your organization, incorporating on-target advertising tools and strategies to grow your email list and build your online platform.
JByron Marketing can also be a valuable solution for outsourced marketing leadership. Many organizations utilize our services on a weekly or monthly basis for strategic consulting and coaching. We help with ongoing strategy and implementation of their marketing plan with our expertise and purpose-built teams.
This process develops a deep understanding of your industry, your competition, and your products in their various life-cycles. We bring an outside perspective, marketing best practices, and years of experience to your team on a consistent basis.
Whether we are come alongside your in-house team long-term or jump in for a short-term campaign, our consulting services are a great way to keep your marketing efforts moving forward and growing your bottom line.