Johnson’s Legacy Landscapes

About This Project

What They Do:

Johnson’s Legacy Landscapes strives to provide the highest quality landscaping services in the Wichita area. They believe professional landscaping is an investment that helps increase the appeal and value of a home or business, providing years of enjoyment and value. http://johnsonslandscapes.com/

The Challenge:

The company began as a division of Johnson’s Garden Centers in the mid 1980’s, and in 2007 made the decision to divide into separate entities. Johnson’s Legacy Landscapes was looking for a strategic plan to define its brand, increase awareness, differentiate from competitors, and grow their business in the community.

How We Helped:

JByron Marketing went to work, researching the industry, public and internal perceptions of the company, and opportunities available for growth. The result was a comprehensive Lean Marketing PlanTM that helped clarify the organization’s brand and messaging, outlining strategies to move forward and grow the company. JByron then worked with the company to create a new website that provides a powerful first impression to visitors, helps better communicate the company’s messaging and services, and ultimately moves visitors to become customers.